Our CEO is 崔逸芙 Eve Chue, a cross-border business operator with decades of experience spanning international trade, financial partnerships, and global supply chain execution.
Born in Taiwan and raised across Brazil and New York, Eve brings a uniquely lived understanding of how culture, language, and commercial expectations intersect—and where they break. She has built her career not simply advising on cross-border transactions, but ensuring they succeed in practice.
Eve previously held leadership roles at Fortune 500 company Global Payments (NYSE: GPN), where she managed the Asian market vertical and led strategic banking partnerships, including initiatives with HSBC. In this role, she drove cross-border client acquisition and built high-performing pipelines by aligning financial institutions with culturally informed market strategies.
Her expertise extends deeply into China–U.S. trade and global sourcing, where she has managed end-to-end supply chain operations—from supplier identification and negotiation to quality control, logistics, and regulatory compliance. Fluent in Mandarin, English, Spanish, and Portuguese, Eve operates directly across markets without reliance on intermediaries—an uncommon advantage in high-stakes cross-border execution.
In parallel, Eve has founded and operated multiple businesses across jewelry, retail, and event production, combining P&L ownership, marketing strategy, and operational discipline. She is also a GIA-certified diamond specialist, bringing technical precision to high-value product environments.
What distinguishes Eve is her ability to translate across systems—not just language, but incentives, expectations, and risk tolerance. She identifies misalignment early, structures around it, and ensures that strategy carries through to execution.
Under her leadership, 毅翼 is built not as a traditional advisory firm, but as an execution-focused partner—one that bridges markets, reduces friction, and delivers results where cross-border efforts often fail.
我們的執行長為 崔逸芙 Eve Chue,是一位具備數十年跨境實務經驗的商業操盤者,專長於國際貿易、金融合作與全球供應鏈整合。
她出生於台灣,成長於巴西與紐約,對於不同文化、語言與商業邏輯的交會與落差,具有深刻且實際的理解。她的專業不僅在於提供建議,更在於確保跨境策略能真正落地並產生實際成果。
Eve 曾任職於財富500強企業 Global Payments(NYSE: GPN),負責亞洲市場業務,並主導與 HSBC 等國際金融機構的策略合作。在此期間,她成功推動跨境客戶拓展,並透過文化與市場的精準對齊,建立高效且穩定的業務成長體系。
她在中美跨境貿易與全球供應鏈管理領域擁有深厚經驗,涵蓋供應商開發、價格談判、品質控管、物流運作與法規合規等完整流程。她精通中、英、西、葡四種語言,能直接跨市場運作,大幅提升溝通效率並降低交易風險。
此外,她亦成功創立並經營多項企業,橫跨珠寶、零售與高端活動產業,具備完整的損益管理、品牌策略與營運執行能力。同時,她為GIA 認證鑽石專家,在高價值產品領域具備專業判斷力與技術背景。
Eve 最具代表性的能力,在於跨系統的整合與轉譯——不僅是語言,更涵蓋商業誘因、預期管理與風險結構。她能在早期辨識潛在錯配,並透過策略設計與執行控管,確保合作順利推進。
在她的領導下,毅翼並非傳統顧問公司,而是以執行為導向的跨境合作夥伴,專注於降低摩擦、連結市場,並在複雜環境中穩定交付成果。